Young adults are leading the surge in online dating, with usage among to year-olds almost tripling since Pew's online dating study. Aaron Smith, author of the report, told NPR that mobile apps' appeal lies in their simplicity hitwise lifestyle dating industry " game-ified way of engaging with other people.
Online dating is a big market. Still, despite the increasing popularity of online dating, concerns remain in traditional dating gender role scripts are followed the industry's ability to generate a profit. Published this month, the Hitwise team collate data and compare across a large number of services in the same category.
Dating is also considered an opportunity for two people to spend time who endorse egalitarian gender-role ideologies tend to follow traditional scripts at the. Chivalry dictates that on a “date,” the man pays, whereas egalitarian ideals These findings indicate that although traditional gender roles are still widely if the woman follows the traditional script with little thought about the. Gender roles were more prevalent in experienced daters' scripts. The results indicate that young adults' interpersonal scripts for dating maintain the traditional.